What is Nature on Demand?
Our informative and fun nature-based productions are meant to be family-friendly and leave the viewer with a sense of wonder about the natural world. Our mission statement begins with the phrase “Take action at the intersection of people and nature,” and this project reflects that commitment. We believe that a regionally-based video series, designed for and catering to our followers and supporters in the region. It will be an entertaining asset for a wide variety of local audiences.
The first season of Nature on Demand will begin production in early 2021, with an airing date for episode 1 of approximately March 1, 2021. We anticipate producing eight episodes in the first season.
background: the SBLC and VIDEOS
The SBLC is a truly regional organization. We have permanent land protection holdings in nine counties, ongoing community conservation projects in three counties, and an online community on Facebook with about 5,000 followers. Also, we base our work in communities throughout the watershed and intend to continue that tradition with this project.
On Facebook, about 71% of our followers are from Michigan, and among our Michigan followers, about 81% are from communities in Bay, Saginaw, and Midland Counties. That means that on a single social media platform, nearly 2,900 followers, or about 58% of our followers, are local, right here in the core of the Great Lakes Bay Region. We also have a dedicated email newsletter audience of 1,532 subscribers. The top three communities represented by their IP address are Bay City, Saginaw, and Midland.
This local online following is a cherished asset as we have a useful tool to get the word out locally about opportunities, distribute information, or entertain and inform. The foundation of a good subscribed following has allowed us to gain tens of thousands of video views, post views, email opens, and more. In the past year alone, when all our videos are counted, we have enjoyed over 59,000 views of our Facebook videos, and we believe we can do much more.
When we began brainstorming about how we can remain relevant and make a lasting contribution during the pandemic, we decided to use our filmmaking capacity and develop a free series of nature-themed videos for social media. That effort quickly became known as the “Socially Distant Science and Adventure” series. To date, in just a few short weeks of publication, the series collected over 10,500 views. This is made all the more remarkable in that this delivery is limited to our Facebook page. As stated previously, our Facebook following is largely regional, with a focus on local communities in our immediate watershed.
To our surprise, our work was featured in Forbes Magazine in an article providing one or two resources for nature experiences in each of the 50 states. They stated: “The Saginaw Basin Land Conservancy offers kids of all ages a socially distant science adventure. The videos teach kids all about gardening, identifying different types of birds, and about local animals.”
The original video series can be found on our Facebook page at
https://www.facebook.com/saginawland or more directly at https://www.facebook.com/watch/137902496252/541258269836478
Some Examples from our previous series: